|GUBI : The Standard / Copenhagen|
|The food entrepreneur and co-founder of Noma, Claus Meyer and his partner, the world famous jazz musician, Niels Lan Doky have together with the Danish-Italian design duo, GamFratesi transformed a former customs house in Copenhagen into a “cultural and gastronomic landmark”. The space is fitted throughout with Beetle chairs and Beetle stools along with other beautiful GUBI designs - it is a project that sets new standards for the Copenhagen dining scene…|
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At Gubi, we’re very proud to be part of yet another prestigious gastronomic project. This time it is the venture from food entrepreneur and co-founder of Noma, Claus Meyer and his partner, the world famous jazz musician, Niels Lan Doky. Together with the Danish-Italian design duo, GamFratesi, they recently set out on a journey to transform a former custom house in Copenhagen into a “new cultural and gastronomic landmark” with three world-class restaurants and a jazz club. The space is fitted throughout with Beetle chairs & and a brand new bar chair version along with other beautiful Gubi designs – it is a project that sets new standards for the Copenhagen dining scene..
Housed in an iconic and historical building that dates back to 1937, The Standard is located in central Copenhagen. Right next to Nyhavn, straight across from Noma and overlooking the Royal Opera and Christianshavn. It is a 65m long and 10m wide rounded rectangular construc- tion. It was created by architect and royal buildings inspector, Kristoffer Nyrop Varming (1865-1936), who was also behind a large number of other famous buildings in Copenhagen such as the Niels Bohr Institute.
After an intense process, the space has now been re-born as “The Standard” – a name that pays tribute to the history of the building and also signifies the vision and ambition of it’s new owners. Today, this art deco building, stands as a perfect example of International functionalism for its time. It was originally used as customs chamber, later as tickets office and waiting hall for passengers boarding the ferries to Sweden.
The interior of The Standard has been completely transformed and stands completed as a mix of modern, understated Nordic with subtle details and International touches that all together provides a unique ambience. It is an eclectic mix of soft lines, natural light, exclusive materials, classic designs and brand new icons. Gamfratesi has carefully chosen everything to underline the building’s history, iconic look and vision. The architects great grandson, Søren Varming has even designed the graphic identity.
GamFratesi Design Studio was established in 2006. Stine Gam (born 1975) and Enrico Fratesi (born 1978) belong to the latest generation of furniture architects. Stine is Danish while Enrico is Italian and together they represent a new interpretation of the meeting between Danish and international design traditions. GamFratesi's design takes its creative drive from a fusion of tradition and renewal and in an experimental approach to their chosen materials and techniques.
GUBI DESIGNS AT THE STANDARD
Verandah: Beetle Chairs, dining + bar chair in Remix w leather piping.
The Standard: Beetle Chairs, Beetle bar chair in Remix w leather piping Cobra Wall Lamps in jet black.
The Lobby: Bestlite BL3M & BL1 in black/brass & Cobra Wall Lamps in jet black.